OnScent® · Fragrance House
OnScent had deep industry expertise serving beauty, personal care, and home brands. The website didn't reflect it: generic, unclear, and easy to overlook.
OnScent serves beauty, personal care, and home brands with deep fragrance industry knowledge. That knowledge wasn't showing up anywhere online. The site was generic, the content was thin, and easy to overlook.
The site was redesigned into a platform for industry conversation: new landing pages, thought-leadership content, expert video, CEO audio interviews, employee stories, and a webinar series that drew in key industry leaders. The content strategy was built directly on SEO research and search behavior specific to the fragrance industry, not generic marketing keywords.
Scope
01
New landing pages, expert video, CEO audio interviews, and employee stories that turned the site into a source people actually visited.
02
Keyword research and content architecture built on real search behavior within the fragrance industry, not generic marketing terms.
03
A recurring industry webinar series that pulled in senior leaders from established beauty and fragrance houses.
The Work
01 · The Website
Redesigned around what fragrance buyers actually search, with landing pages that put deep formulation knowledge up front instead of burying it.
02 · The Content
Expert video, CEO interviews, and employee stories, produced for the site and posted to LinkedIn so the conversation kept going between visits.
03 · Search
Geo-targeted search ads that reached cleaning-industry buyers while they walked ISSA in Las Vegas, pointing them to a landing page built for that audience.
04 · Fragrance Design
Design for Carbon Musk Remastered, taking a signature scent to a finished extrait de parfum.
05 · Live Webinar
A live webinar series that put trade, economics, and fragrance experts together as new tariffs hit the supply chain, with every episode replayed on the site.
Thought-leadership content, expert video, and a webinar series that drew in key industry leaders. A manufacturer, given a real voice in its field.
Once the site had something worth reading, the right people showed up. Senior leaders from established houses came for the content, not a cold pitch. Proof that expertise, presented well, finds its own audience.
A complimentary snapshot of where a digital footprint stands today, where the gaps are, and what to fix first. No obligation, just a first look at what's possible.
What happens next
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The Process
The foundation. A clear read on where a brand stands today and where its strongest opportunities are.
The direction. Research becomes a focused vision, shaped into a few distinct concepts worth building.
Where it comes to life. The chosen direction becomes a real, detailed design, considered at every touchpoint.
The build. Design becomes something that works, built to perform as well as it looks.
Live. Everything goes out into the world, ready to perform and built to grow.